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      1000's 1000's 1000's Diapers/Year Diapers/year Market Penetration  Diapers Est.  This page is CopyRight, 2005    Richer Investment S.A. de C.V.
   Country   Total. Pop. Babies [0-2] Babies [0-2]      1000's 1000's  (estimated 2005)  2005
  Organized by    2005 2005 2025 2005 2025 Read Note  1000's  Organized:  Top 10
  Population     (***) (***) Max. Market Pot. Max. Market Pot. (**)  Current Vol.     
1     China                                 1,313,973,713   1,313,973         47,238          40,614         76,209,065          60,185,146 6%      4,191,499 Top 10 Largest Potential diaper consumers in 2005
2     India                                 1,095,351,995   1,095,351         57,681          55,631         93,055,951          82,439,579 2%      1,861,119 1-India
3     United States                           298,444,215      298,444          9,609          11,759         15,502,200          17,425,662 96%    14,820,103 2-China
4     Indonesia                               245,452,739      245,452         12,003          10,931         19,363,633          16,198,649 6%      1,161,818 3-Indonesia
5     Brazil                                  188,078,227      188,078          8,299            6,858         13,387,970          10,162,129 31%      4,150,271 4-Pakistan
6     Pakistan                                165,803,560      165,803         11,235          10,925         18,124,619          16,189,017 3%         543,739 5-Nigeria
7     Bangladesh                              147,365,352      147,365          7,942          10,246         12,812,022          15,183,547 1%         128,120 6-United States
8     Russia                                  142,893,540      142,893          3,156            2,756           5,090,768            4,083,375 21%      1,069,061 7-Brazil
9     Nigeria                                 131,866,254      131,866          9,664          15,865         15,590,931          23,510,344 1%         155,909 8-Bangladesh
10    Japan                                   127,463,611      127,463          3,018            2,290           4,868,939            3,393,551 97%      4,722,871 9-Etiophia
11    Mexico                                  107,449,525      107,449          5,638            5,124           9,095,785            7,592,515 56%      5,093,640 10-Mexico
12    Philippines                              89,468,677       89,468          5,273            5,499           8,506,931            8,148,968 29%      2,467,010
13    Vietnam                                  84,402,966       84,402          3,830            3,374           6,178,132            4,999,190 7%         432,469
14    Germany                                  82,422,299       82,422          1,966            1,701           3,171,748            2,519,971 96%      3,044,878 Top 10 Largest Potential diaper consumers in 2025
15    Egypt                                    78,887,007       78,887          4,402            4,359           7,101,747            6,459,602 31%      2,201,541  1-India 
16    Ethiopia                                 74,777,981       74,777          5,656            6,785           9,124,825          10,053,951 1%           91,248  2-China 
17    Turkey                                   70,413,958       70,413          3,017            2,566           4,866,519            3,802,555 44%      2,141,269  3-Nigeria 
  18    Iran                                     68,688,433       68,688          3,002            2,737           4,842,320            4,055,219 31%      1,501,119  4-United States 
19    Thailand                                 66,004,088       66,004          2,644            2,168           4,265,565            3,212,018 42%      1,791,537  5-Indonesia 
20    Congo (Kinshasa)                         61,895,946       61,895          4,990            8,389           8,050,367          12,431,659 1%           80,504  6-Pakistan 
21    France                                   60,876,136       60,876          1,843            1,656           2,972,505            2,454,026 95%      2,823,880  7-Bangladesh 
22    United Kingdom                           60,609,153       60,609          1,784            1,667           2,878,127            2,469,586 95%      2,734,221  8-Congo 
23    Italy                                    58,133,509       58,133          1,319            1,048           2,127,943            1,552,290 96%      2,042,825  9-Ethiopia 
24    Korea, South                             48,604,055       48,604          1,641            1,115           2,647,425            1,652,319 85%      2,250,312  10-Philippines 
25    Ukraine                                  47,138,348       47,138          1,144            1,007           1,844,809            1,492,273 24%         442,754
26    South Africa                             44,187,637       44,187          2,311            1,541           3,727,530            2,282,867 49%      1,826,490
27    Colombia                                 43,593,035       43,593          2,226            2,230           3,591,206            3,304,637 55%      1,975,163 Top 10 Largest sellers in 2005 considering actual market penetration
28    Burma                                    43,085,772       43,085          2,021            1,490           3,259,673            2,208,031 6%         195,580 1-United States
29    Sudan                                    41,236,378       41,236          2,983            3,430           4,811,667            5,082,917 2%           96,233 2-Mexico
30    Spain                                    40,397,842       40,397             927               746           1,494,722            1,104,756 93%      1,390,092 3-Japan
31    Argentina                                39,921,833       39,921          1,687            1,475           2,721,637            2,185,062 42%      1,143,088 4-Brazil
32    Poland                                   38,646,764       38,646          1,009               852           1,627,013            1,261,838 21%         341,673 5-Germany
33    Tanzania                                 37,445,392       37,445          2,829            3,480           4,564,026            5,157,012 1%           45,640 6-France
34    Kenya                                    34,707,817       34,707          2,307            2,289           3,721,076            3,391,328 4%         148,843 7-United Kingdom
35    Morocco                                  33,241,259       33,241          1,770            1,727           2,855,541            2,558,500 21%         599,664 8-Philippines
36    Canada                                   33,098,932       33,098             924               979           1,489,883            1,450,780 96%      1,430,287 9-Korea, South
37    Algeria                                  32,930,091       32,930          1,510            1,358           2,435,276            2,012,420 20%         487,055 10-China
38    Afghanistan                              31,056,997       31,056          2,161            3,910           3,485,535            5,793,488 1%           34,855
39    Peru                                     28,302,603       28,302          1,487            1,298           2,398,977            1,922,765 26%         623,734 Top 10 largest growth requirement of diapers in future years
40    Nepal                                    28,287,147       28,287          1,844            2,090           2,974,119            3,097,171 5%         148,706 1- Uganda  
41    Uganda                                   28,195,754       28,195          2,339            5,390           3,773,509            7,986,700 5%         188,675 2- Yemen  
42    Uzbekistan                               27,307,134       27,307          1,458            1,734           2,352,191            2,569,615 n.a. n.a. 3- Afganmistan 
43    Saudi Arabia                             27,019,731       27,019          1,681            1,989           2,711,151            2,947,499 42%      1,138,683 3- Congo 
44    Iraq                                     26,783,383       26,783          1,766            2,102           2,848,281            3,114,213 6%         170,897 4- Mali  
45    Venezuela                                25,730,435       25,730          1,255            1,205           2,023,885            1,785,690 55%      1,113,137 5- Nigeria
46    Malaysia                                 24,385,858       24,385          1,337            1,573           2,156,982            2,331,029 42%         905,932 6- Madagascar 
47    Korea, North                             23,113,019       23,113             828               803           1,335,006            1,189,225 3%           40,050 7- Burkina Faso  
48    Taiwan                                   23,036,087       23,036             745               602           1,201,909              892,104 96%      1,153,832 8- Niger
49    Romania                                  22,303,552       22,303             575               458              927,648              677,969 19%         176,253 9- Malawi
50    Yemen                                    21,456,188       21,466          1,607            3,093           2,591,766            4,582,776 2%           51,835 10-Angola
51    Ghana       20,727          1,568            1,535           2,529,654            2,274,717 4%         101,186
52    Australia       20,090             629               640           1,014,766              948,416 89%         903,141 Top 10 largest volume reduction needs for diapers
53    Sri Lanka       20,064             781               689           1,259,987            1,021,029 7%           88,199 1- South Africa
54    Mozambique       19,406          1,479            1,488           2,386,071            2,205,067 1%           23,861 2- South Korea
55    Syiria       18,448          1,247            1,192           2,011,785            1,766,425 4%           80,471 3- Burma
56    Madagazcar       18,040          1,598            2,572           2,578,053            3,811,447 1.5%           38,671 4- Japan
57    Cote D' Ivoire       17,298          1,324            1,505           2,136,009            2,230,260 3%           64,080 5- Italy
58    Cameroon       16,988          1,303            1,472           2,102,130            2,181,357 4%           84,085 6- Romania
59    Netherlands       16,407             481               454              775,997              672,783 92%         713,918 7- Spain
60    Chile       15,980             628               581           1,013,152              860,984 65%         658,549 8- Taiwan
61    Kazakhstan       15,185             550               512              887,315              758,733 32%         283,941 9- Serbia and Montenegro
62    Cambodia       13,636             814            1,024           1,313,226            1,517,466 2%           26,265 10-Thailand
63    Burkina Faso       13,491          1,258            1,990           2,029,531            2,948,981 2%           40,591
64    Ecuador       13,363             752               721           1,213,202            1,068,450 38%         461,017
65    Malawi       12,707          1,151            1,600           1,856,908            2,371,040 1%           18,569
66    Niger       12,162          1,183            1,752           1,908,534            2,596,289 1%           19,085
67    Zimbabwe       12,160             799               659           1,289,027              976,572 2%           25,781
68    Guatemala       12,013             875               873           1,411,638            1,293,699 18%         254,095
69    Angola       11,827          1,017            1,320           1,640,726            1,956,108 7%         114,851
70    Senegal       11,706             889               896           1,434,224            1,327,782 5%           71,711
71    Mali       11,415          1,129            1,894           1,821,416            2,806,719 2%           36,428
72    Cuba       11,346             350               295              564,655              437,161 25%         141,164
73    Zambia       11,261             999            1,204           1,611,687            1,784,208 1%           16,117
74    Serbia and Montenegro       10,829             321               263              517,869              389,740 10%           51,787
75    Greece         10,668             256               216              413,005              320,090 74%         305,624
Total in 1000's        456,481,622        433,083,052
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Required/sec                14,475                13,733
 
Note(*):   To calculate 2025 diaper consumption, the model assumes the current rate of improvement for diaper performance is mantained so there are less diapers required per day in 2025
in comparisson to 2005.
Note(**):   I had precise data for only 8 countries.  I used a simple model based on known market penetration, disposable income and poverty levels to forecast countries without market data.  Estimates are not accurate!
Note (***):  The model assumes babies only from 0 to 2 years old, some areas like USA babies continue to use diapers until 2.5 years old, others like China stop using diapers before 2 years of age.
Note (****): If you are interested in a smaller country not listed please let me know, just send me an E mail and I will give you an estimate.
****Please do not make illegal copies of this table for public use***